segunda-feira, 18 de agosto de 2008

Female Sneaker Fiend



Em meio as minhas olhadas sobre sneakers na net acabei conhecendo o site FemaleSneakerFiend, é um site, um blog, uma comunidade voltada sobre sneakers somente para o universo feminino, o que é legal, saber que existem muitas, mas muitas mulheres que curtem sneakers.

O site é atualizado diariamente e fala sobre eventos que ocorrem no mundo inteiro, apresenta diversas mulheres ao redor do mundo falando e compartilhando suas paixões por sneakers com diversas galerias de fotos, um guia para você saber aonde achar os melhores pares, há também um blog sobre notícias de lançamentos de novos modelos e dicas de promoções de diversas lojas.

Se você mulher tiver a vontade de participar, se inscreva no site e mande sua foto com os seus belos pares.

O site foi criado em 2005 por Lori Lobenstine, americana nascida em Boston (que fez questão de dizer que é nascida na terra dos Boston Celtics time campeão deste ano da NBA, rs), uma pessoa super simpática, nós conversamos há algum tempo e acabei fazendo a ela algumas perguntas sobre a idéia e a iniciativa do site, dê uma olhada em nosso bate-papo e conheça mais sobre esta fina pessoa, e veja também algumas fotos que ela me mandou com suas jóias.
Espero que gostem.

RocketOzzy (Música do dia: Eddie Vedder – Society, trilha Sonora do filme Into the Wild)

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In the middle of my browse in the internet about sneakers I’ve found the FemaleSneakerFiend website, it’s a site, a blog, a community about sneakers only to the ladies world, it’s amazing know how many ladies enjoy sneakers.

The website is updated everyday and tells about what’s going on in the whole world, shows many women around the globe telling and sharing their sneakers’ passion with many thousands of photos, there is a shop guide to help you in find the best spots, also there is a blog with news about new releases and tips of sales store.

If you lady want to join the crew, send your photos with your sneakers, or if you want to become a member look in the website how to do it.

The website was built in 2005 by Lori Lobenstine, she’s American more precisely from Boston (in her words “Home of the NBA Champion Celtics”), a lovely person, it’s been a while since we’ve talk and I make some questions to her about the idea and the initiative, take a look in our conversation and know more about this lovely woman, ohh, and check the photos of her collection too.

I hope you like!!!


RocketOzzy - Listening: Eddie Vedder – Society, music from the motion picture Into the Wild)


RO – Lori when start your passion about sneakers and where was the first time
You’ve bought your first pair?
LORI - Honestly, I’ve been into sneakers since before I can remember. My mom says I was into my footwear since I was about two. My sister tells a story from when we were six (she’s my twin), and she got some new low tops. She got home all excited, until I shook my head as if to say “not cool!” Of course back then I wasn’t buying my own kicks, just waiting alllllll year for my mom to buy me my next pair.

RO – Today approximately how many sneakers do you have?
LORI - These days I have about 70-80 pairs, a pretty diverse mix, with a slight leaning towards my passions for old school kicks and high tops. I try to stay away from the whole “exclusive” over-hyped kicks, and find my own look just by hunting shops and eBay.

RO – Where and why do you have the idea to build a website about female sneaker fiends?
LORI - I had the idea in 2004, and the website went live in mid-2005. I started to see all this growth in the online sneaker community, but it was really male-centered. So I thought if females had our own site, we could really represent. And we have! It’s been a great way for us to find each other and build our community, not to mention show the rest of the world that they can’t sleep on the ladies!

RO – Today how many ladies are present in the crew?
LORI - Well, a handful of ladies directly help on the site, but a whole crew of females represent on it. We have over 20,000 members, over 3 million page requests monthly, and we’re growing all the time. There are thousands and thousands of girls who love their sneakers, and more and more of them are finding the site. It’s been a really positive experience for all of us.
The site has also grown based on members’ interests, like “women in the industry” interviews were a response to so many members wanting to get into the sneaker industry, our “cityguide” was a response to girls wanting to know where hot sneaker spots were that respected women and included smaller sizes, the blog and petition were started by members, the upcoming internships page was done by a member, etc. etc, So the site is really by, for and about the ever-growing community of female sneaker fiends.

RO – Did you expect the success of the website that time?
LORI - Truthfully, I knew there were tons of us female sneaker fiends out there, but I had no idea how the site would do. I know a lot of girls who love sneakers but who hadn’t really been a part of the online sneaker community before FSF, so it’s been a cool bridge for them to get into the world sneaker community. I didn’t know anything about running a website before FSF, so I didn’t know if I’d succeed at all! I’ve learned a lot, and I still wish I knew so much more…








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